CapHack AB

About

We've been doing this a long time.

CapHack is a venture studio in the older sense of the phrase. We don't write cheques and step away — we build, we operate, we sit on the cap table because we sit at the kitchen table. The studio is a vehicle for the kind of bets we want to make for the next twenty years of our careers.

Founders

Two operators who never stopped shipping.

We met inside Campanja, sold it together, ran an agency together, and now run a studio together. The pattern shouldn't surprise anyone.

Tom Ström

Tom Ström

Co-founder

Twenty years optimising online user journeys for some of the world's leading brands.

Co-founder & COO of Campanja — raised $5M Series A, acquired by 247.ai in 2015. Earlier at Schibsted he received the Schibsted Innovation Award, set up the internal traffic fund, and rolled out growth processes across the portfolio.

Between Campanja and Cogny, Tom ran Growth Hackers Stockholm — the agency hands-on with startups, scale-ups, and global brands.

LinkedIn ↗
Berner Setterwall

Berner Setterwall

Co-founder

Software engineer with a long-running obsession for systems that scale and stay alive.

First technical hire at Stay Secure, then co-founder & CTO of Campanja. Eighteen years in performance marketing across Campanja, Growth Hackers Stockholm, and now Cogny.

Today he leads the platform side of CapHack — the data-powered AI substrate that the studio's companies are built on.

LinkedIn ↗

Track record

A career-length compounding curve.

  1. 2008

    Tom & Berner co-found Campanja, a search-marketing automation platform.

  2. 2013

    Campanja closes a $5M Series A, expands into the US.

  3. 2015

    Campanja is acquired by 247.ai.

  4. 2015

    Growth Hackers Stockholm founded as the operating agency.

  5. 2017

    CapHack AB incorporated — later the studio holding company.

  6. 2022

    Cogny founded — AI agents on top of marketing data.

If you're building something quietly insane, we want to hear about it.